What went wrong with BlackBerry - Computer Total

BACKGROUND – BlackBerry, the company that previously operated for years under the name of Research in Motion (RIM), is probably to exist within a year. Acquisition Talks are under way. What went wrong?

The manufacturer was over a decades decisive in the mobile communications industry, but is forced to retire. Friday showed that, despite the appearance of the new BlackBerry 10 platform, the turnover was only half of previously budgeted, making a change is necessary and 4,500 people resignation will be canceled.

What went wrong? BlackBerry has quite a few years stubbornly maintained a smartphone strategy that did not work: providing secure messaging devices in a world where the shots apps and users want to do everything with their devices. Most journalists, therefore, predicted for a long time that it would be sooner or later. Last Last winter came BlackBerry yet, after wegbonjouren of the founders, the BlackBerry 10 OS to come and Z10 BlackBerry smartphone. Finally there was still a capable modern mobile computing platform, while the company’s trademark, high security, could continue to offer simultaneously. A device with the typical keyboard, the BlackBerry Q10, followed a few months later.

Security King

Although

BlackBerry 10 could pose for iOS or Android, no threat was in many ways be the platform that companies should choose to work. successfully secure smartphones I am thinking to organizations in finance, defense, healthcare and directors. A number of sectors has long called they needed such a platform and iOS and Android was not appropriate. But apparently not – companies do not buy BlackBerries, despite great devices that BB10 running. The new BlackBerry has in many respects to the iPhones and high-end Android smartphones, but if it is about security, then the BlackBerry Z10 and Q10 good enough, especially if communicator device.

The sad part is that most companies still stick to BlackBerry especially the older BlackBerry 7 models and not buy the new BlackBerry 10 types. I understand nothing about. Maybe it’s because IT organizations do not want to invest needed to support.

BlackBerry 10 in the new BlackBerry server

Meanwhile iOS and Android have made great strides in recent years in the field of security, but they could never match the standards of BlackBerry. Last week was even Windows Phone 8 yet certified for FIPS 140-2 encryption key standard. The result is that many companies have seen abandoned. BlackBerry reason Former Gartner analyst Philip Redman recently told me that research among companies shows that almost nobody is interested in buying new BlackBerrys – let alone BES10

.

Companies Canadian manufacturer turned their backs

Forrester paints the same picture. “Most companies surveyed customers and walk away from BlackBerry,” said analyst Charles Golvin. “These companies are generally satisfied with the level of security in iOS and Android if they are complemented by good MDM solutions. There are small niches where BlackBerry remains strong because of security crown, but this is marginal to mention.”

BlackBerry

The results presented are very disappointing. The board of the manufacturer considers “strategic options” as the sale of part or even the whole company. Reuters reports that the interest in BlackBerry is small, in the smartphone division no one would even be interested. The patents that the company owns are worth less than expected because they depend on standards, which means that a buyer adhering to set licensing fees. And BlackBerry’s two other revenue streams – are BlackBerry Enterprise Service (BES) management platform and its network operations center for secure messaging – have value only if there circulating BlackBerry’s which should be

the messages protected.

It is therefore not surprising that last week’s message was that BlackBerry 40 percent of its employees hold impetus for the end of the year. The company can not be otherwise. It announced on Friday that the last quarter but $ 1.6 billion in revenue turned, while $ 3.2 billion is expected. Also had to be nearly $ 1 billion in unsold units depreciated.

joke as I have previously suggested that the NSA would be a suitable party to buy BlackBerry and that’s not so crazy. Administrations courts not to supports provided by Apple, Google, Samsung and Microsoft and their security standards are a niche market. It may therefore be that BlackBerry is bought.

by a government

BlackBerry has officially given the ax has not yet thrown down and will not do so. Last week the company announced the BlackBerry still to Z30, an improved, larger version of the Z10 later this fall will be in stores – if the carriers decide to sell the device. The initial rollout will take place in the United Kingdom and the Middle East markets where BlackBerry outperforms in Europe and the United States. For the rest of the world BlackBerry keeps it “later this year”, which in some parts of the world also “never” might mean.

BBM failure leading

BlackBerry weekend would release a version for iOS and Android are ever popular BlackBerry Messaging service (BBM), but could not due to technical problems after the leak of an early version for Android. Forrester analyst Waves says BlackBerry especially hopes to earn to companies that want to safely handle. Messages, voice and video money But he has strong doubts about the success of this strategy, given the small customer base of BBM and the availability of numerous (free) competing services.

It is too early to say that BlackBerry is specified, but there are plenty of signs to suggest otherwise. I hope I’m wrong, but I think the Z30 is the latest BlackBerry BlackBerry has been.

Source:. Computerworld

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