BlackBerry 4500 will lay off employees. This amounts to forty percent of the global workforce. That the Canadian company announced today. The announcement of layoffs follows a loss of nearly one billion dollars (740 million euros) in the second quarter of this year.
work later still 7,000 people at the company. The proportion BlackBerry went down about 19 percent after the announcement of the news, reports AP.
CEO Thorsten Heins said in a statement of “difficult but necessary” changes:
“We implement the difficult but necessary operational changes we have announced to hold our position in a maturing and competitive market and to steer the business. towards profitability today”
According to our technology editor Marc Hijink the loss still surprising:
“It’s very significant. they already take measures to slim down for a sale. It’s probably over for BlackBerry.”
“Loss due to failure Z10 ‘
According to technology website The Verge is the huge loss in the second quarter due to the “disastrous” sale of the Z10-smartphone from the company, the first with the latest operating system from BlackBerry. In this quarter, but the company shipped 3.7 million smartphones, most of BlackBerry 7, an older operating system, turned.
The Verge wrote that BlackBerry seems to withdraw from the consumer market and are more seems to want to focus on business-oriented devices back. The number of smartphones the company on the market will go from six to four: two high-end models, two cheaper. Hijink:
“The business market is the only one for which BlackBerry is still attractive. The consumer market is too full.”
BlackBerry beyond hollowed
BlackBerry would only next week publish figures. According to the company, the figures get so bad because of the heavy competition in the market. The BlackBerry smartphone was the most commonly used before Apple released the iPhone to market in 2007. Since then, the BlackBerry more than difficult. Also phones with Android operating system BlackBerry holden over, what selling its phones huge crowds.
Hijink wrote last month in NRC Handelsblad to mention the inevitable demise of BlackBerry:
BlackBerry for years, led by two founders, clung to his keyboard and kleunde a few times wrong: for example, the Storm phone with a touch screen that ‘pressed’ had to be a PlayBook tablet with enough software and an operating system that was far too long postponed.
the consumer ended up in the BlackBerry remaindered, as a cheap alternative to high-end smartphones. But the bargain basement is not a safe place.
Copper wanted
Nokia, other ailing phone manufacturer in the mobile market, this month sold to Microsoft. This option is available for BlackBerry too, but the question is who wants to buy the company, according Hijink. Microsoft would be a “logical” buyer are:
“But the question is whether they could have another one.”
Cisco, maker of equipment for business communication, could also be interested Hijink wrote in August. Also the Chinese Lenovo was tipped, but it may also be that the BlackBerry market is down and goes into the hands of Canadian pension funds.
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