Blackberry is, if all goes well, soon acquired for the relatively low amount of $ 4.7 billion. The smartphone manufacturer is in a deep valley, but once towered above from Apple and Samsung.
Nearly $ 5 billion is a substantial amount, but the company still time Research In Motion (RIM) was called at the peak around 2009 worth about $ 75 billion. RIM hammered together with Nokia for years on the road when Apple entered the mobile phone market in 2007. Samsung was really involved in 2010 with the Galaxy S.
RIM had at the peak market share of 20 percent. That was in 2009. Blackberry should now do with a few percent of the total market. The company also will stop making consumer products and focuses in the future entirely on the business market.
Business vs. consumer
There Blackberry originates therefore from. The famous phone with a physical keyboard and BlackBerry Messenger, in the Netherlands better known as Ping, were years ago hugely popular with businesses. All workers were equipped with a Blackberry and that influenced the streetscape.
When people wanted to use in their free time, a Blackberry smartphone itself made almost automatically switched to the consumer. For example, the United Kingdom and the Netherlands, the phones were popular among teenagers, precisely because of the ping.
In 2006 Blackberry started making phones specifically for the consumer market. The Blackberry 8700 was the first example of. The phones had a better screen, more memory, could ping, were equipped with a camera and possessed map software. This did popular series such as the Curve, Torch and Bold on.
Whatsapp has also played a significant role in the declining popularity of Blackberry’s. The chatapp could be used in many more different phones and also had additional functionalities. Blackberry Messenger was the predecessor of Whatsapp and Blackberry was not prepared to compete.
Also the screens of Blackberry’s over time very small compared to the competition, there were more apps made for Android and iOS and Blackberry was not hip. That meant at breakneck speed the ‘end’ of Blackberry.
early 2011 Blackberry was still on a share of 13 percent, a year later and 6.7 percent in the second quarter of 2013 it was still only 2.74 percent. Blackberry has now been overtaken by Microsoft with Windows Phone.
Android
Whether Android now has been the downfall of Blackberry or has only benefited, responsible the rise of Android is equal to the decrease of Blackberry. After 2010 saw the market share of Google Android explode from less than 10 percent to more than half of the market. The share of Blackberry evaporated simultaneously.
Move the cursor over the line to see the percentages . The data comes from Gartner. View a larger version. – (C) NU.nl / Jerry Warn
That probably has a lot to do with the rise of touch screens. Apple started this trend in 2007 when the iPhone first appeared. Blackberry and Microsoft insisted on the importance of a keyboard, but Apple and later the Android manufacturers knew masses of people to pull out their phones without keyboard.
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Touchscreen Blackberry was not part where many knew about. The screen quality also did not play a very important role and the apps were not designed for larger displays. The company tried the Blackberry Torch and Curve without a physical keyboard still going along with the trend, but did not succeed. The ease of use was not optimal and especially the number of apps lagged far behind.
Blackberry Bold 9900 with keyboard was still well received in September 2011. The phone did Blackberry honor with its excellent keyboard and good housing, however, sales remained behind. That also happened to be the only tablet that Blackberry ever made, the PlayBook.
Playbook
mid-2011 came from the PlayBook, a tablet with a new operating system and a lot of restrictions. The device should be able to use the extra secure email a flagship of RIM, coupled with a Blackberry phone. Because it was a whole new system, the number of apps is very limited.
In total, the company has an estimated 2.5 million PlayBooks shipped in two years. The question is how many of them have been sold and how many are used. The PlayBook weighed heavily on the financial results of RIM and was regularly sold at dumping prices. The company gave several occasions openly admitted to have made at the launch errors. A real improvement never came.
Move the cursor over the line to see the amount . The data comes from The company also came in early 2013 with all new smartphones and a whole new operating system. Blackberry 10 looked different, had more features and supported devices without physical keyboard. Developers had a new system to work. The number of apps was here at the beginning of a problem. Popular players like Whatsapp missing. Blackberry Z10 ( The question is whether there is a future for Blackberry. Competition in the smartphone market, the company has become too much, but Blackberry has thousands of key patents in the hands and that is worth something. Moreover, there is the safety and reliability of the devices still nothing wrong. also owns a Blackberry secure network over which the emails and Blackberry Messenger messages are sent. Although the U.S. Secret Service NSA there allegedly have been able to tap. the messages Fairfax, a inversteerder together with other companies will take over Blackberry for $ 4.7 billion late in a response to the bid know they want to continue with the long term strategy of the company. “We believe this acquisition will provide space for a new chapter for Blackberry, customers, providers and employees. We will provide immediate value to shareholders while we continue to put in a non-listed company with a long-term goals focus on providing superior and secure business solutions. “ Or Fairfax also intends to continue its services and infrastructure, for example, or to sell to other businesses devices is not yet known. The acquisition is also subject to approval and may follow new bids. By: NU.nl / Colin Angle
Blackberry 10
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