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The company was for many years leader in the business market for mobile phones, but in recent years piled failure to failure. Maarten van Vliet, of independent research Telecompaper Blackberry think the consumer is turning its back. “On the consumer is likely to give them, but that is not certain. In the business market, they are of course a very strong brand. Here they are also relatively well represented. For that matter, you can consider the consumer as a failed attempt. “
Connecting with Apple and Samsung seems so irreparably. “They have always had the ambition to become the third platform to be behind Apple’s iPhone and Google’s Android. This ambition, they also expressed several times. But that ambition now seems that to be made. For that matter they should be Apple and Google their multiple recognize. “
Stick to your own ideas
Van Vliet says the company is in the fog continued to remain with innovate, when the competition clearly does focus on innovation. “That was a few years ago. Then you also had the old board of BlackBerry that really stuck to their own ideas about how the mobile market worked. That thought they continue to hold on to and that is ultimately become their Waterloo. “
BlackBerry driver Nordberg did this weekend a number of statements in the U.S. media. In it he explicitly mentioned three things that BlackBerry, in his own words, is very strong. “The business market, hardware and secure communications. These are three pillars where BlackBerry still very strong,” says Van Vliet.
“On the other hand they also offer some consumer services such as BlackBerry Messenger. This is typically the kind of service that they can say they to dispose of them bringing under a separate company and then they can focus purely on their core business,. the business market and in particular the wholesale market “
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