Mass Layoff Blackberry: 4500 workers redundant - Wedding

20/09/13, 23:53 – Source: Reuters

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Canadian Blackberry 4500 deletes jobs. That equates to approximately 40 percent of the current number of employees. The company wants to bring back the next year, until early 2015, the cost by about 50 percent as was the producer of a few years ago very popular smartphone on Friday.

Blackberry reported in the second quarter, according to preliminary data, to have suffered. an operating loss of more than $ 950 million The company sold 3.7 million handsets during this period, almost a record low.

In total, the amount of sales to 5.9 million phones, but that includes the devices were shipped. Been to customers The turnover for the past 3 months are projected to reach $ 1.6 billion, almost 50 percent lower than the forecast of analysts.

In addition, the company makes a depreciation of 930 to 960 million dollars, because a new model, the Z10, no interest among consumers has been able to generate. Blackberry will now reduce the number of models from six to four.

Many lost ground
The manufacturer has lost a lot of ground to rivals such as Apple and Samsung in recent years. Blackberry was a long stick to phones with full keyboard, while the customer switched to the touch screens of peers.

The news caused a massive devaluation of the share Blackberry. On the New York Stock Exchange lost share, after trading was suspended in it a short time, more than 16 percent.

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