Thus Blackberry large - Sprout

Who is the mastermind behind the company?

This is the Greek immigrant Mihalis” Mike “Lazaridis (1961), who from his fifth grew up in Ontario, Canada. Lazaradis developed rapidly until bright kid . At twelve, he received a prize at the local library, because he had read every science book that stood there on the shelves. While studying computer science Lazaridis was one of the smartest in his class, which he was headhunted by General Motors. The group asked if he wanted developed. Display a new computer system for $ 600,000 Mike grabbed the opportunity and stopped just before he was studying.

his degree in range

in the same year he was headhunted, yet started with Mike Lazaridis and Douglas Fregin Barnstijn Research in Motion (RIM). RIM started with the money earned Lazaridis at General Motors, a loan of fifteen thousand dollars with his parents and some government subsidy. Research in Motion had initially applied with a new technique for the development of bar codes. With the profits realized this, the company stepped into the fledgling market for wireless data transmission. In 1999 there came the smartphone those years the flagship of the company continued:. The Blackberry mobile phone

How the BlackBerry market can conquer

The Blackberry got a foothold in the business telecom market because the mobile communication simplified. Until 1999 it was in the business world of telecommunications necessary to use, one for wireless and one for business email traffic. Two email addresses RIM solved this through a “network operations center”, that email could pick and ensured that it was sent to all devices connected to the network, thus leaving only one inbox is required.

safe

also by emphasizing safety and reliability continuously Blackberry knew many business users to bind. For years claimed that the RIM BlackBerry’s main goal is the safest platform: BlackBerry passwords were not to crack a long time employers and kept control over which apps on a mobile could be placed. Therefore knew many contracts with governments and other large organizations dragging.

within

Ten years later the company got a foot in the door with consumers, especially thanks to Ping, a Whatsapp avant la lettre. Especially teenagers became addicted to the Blackberry, which, thanks to a wide QWERTY keyboard is also made easy at high speed to send. Messages The nickname ‘Crackberry’ was born. That the mobile had become in the business world, large first also had a positive effect on the consumer. Telecom providers declared in 2010 that the Blackberry was popular among young people because they derived a certain status to the business look of the devices.

How does the company now?

Since the advent of the iPhone in 2007 and later the Samsung Android devices in particular, the success of the BlackBerry come under pressure. The market was already down, but has also been the turnover of Research in Motion in a downward spiral. Since 2012 Last year, RIM suffered a loss of 628 million dollars, compared with $ 1.2 billion profit a year earlier. Turnover increased by forty percent to 11.1 billion.

Making

went wrong?

This Blackberry slicing is gone, largely due to the intransigence of its own founder. When competitors like Google and Apple also launched ping services and smartphones further renewed with third-party apps, a touchscreen, and in the case of Android open source strategy, continued Lazaridis believe that that would have on the competitiveness of the Blackberry no impact. His resignation in 2012 was also no avail, when it appeared that the new leadership very little changed in the course of the company.

Six years ago predicted Lazaridis still wrongly that the iPhone would never be at business users. popular “The iPhone has no physical keyboard. Try something complicated tapping on an iPhone, such as a password with a lot of numbers and letters, which is a huge challenge. You saw it at the Palm. With the introduction of the Treo are they yet again abandoned the virtual keyboard and they have taken a license on our keyboard. ” He did not have to sit there.

next to continue

Way Forward

RIM, that since this year is called Blackberry, changes in 2013 profitable and loss-making quarters off. The leadership wants to sell the group as a whole, but it is likely to be. Now cut into pieces Just want to share the good running of the company buying. Interested investors Blackberry would be worth $ 5 billion in total, but in the eyes of analysts the parts added together worth more. Thus, the messaging Ping alone 3 to 4.5 billion dollars worth collecting patents between 2 and 3 billion to 3.1 billion in cash and investments. The smartphone division, once the flagship, would have no value.

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