Summary: BlackBerry is announced on Tuesday that brings instant messaging service BlackBerry Messenger (BBM) to Android and iOS. The free service can access video, screen sharing and business channels.
During his BlackBerry Live conference in Orlando the Canadian manufacturer announced that it will launch a free app for iPhones and Android devices soon. BlackBerry Messenger (BMM), an instant chat service, has been a popular extra for BlackBerry users, who quickly deliver messages via BlackBerry’s secure network.
service counts as 60 million BlackBerry users, who daily send 1.5 billion messages to each other. With the arrival of BlackBerry 10 platform that users could also perform video calls and share each screen.
Video calling and screen sharing
According Heins, the new apps from this summer as beta visiting the respective app stores. At first, the new apps can exchange instant text messages, but only the video and screen sharing should eventually make their appearance.
Along with the expansion to other platforms is also CEO Thorsten Heins BBM Channels known, which the German director is a way for companies and celebrities to connect with BBM users directly. According to BlackBerry users can also notice “follow”, which looks a lot like Twitter.
“This is an expression of confidence,” Heins said during the opening presentation. “We have full confidence that this is the right time for BBM to be.
independent Chock Full market for social networks
With the opening of both BBM Facebook, Skype and WhatsApp at a stroke a strong competitor, which can already count on a loyal user base. BlackBerry also has a good reputation in the field of security and privacy protection.
But while companies like Facebook and Google are struggling with these issues, the market for social networking completely saturated. It’s just completely whether many users will switch the car or going to divide their time between BBM and Facebook / Google +.
Marketing Manager Frank Bolben: “Instant Message Services are the next generation of social networks, not only in the Western world, but also in emerging markets. We want the range of BBM maximize as soon as possible so that maximum users can take advantage of the opportunities, regardless of platform. “
opening BBM would just lead to a decline in sales of cheaper BlackBerry devices. BBM is for younger users, including in the Netherlands, a popular means of communication and they might as well buy a cheap Android and install it on BBM.
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