May 1, 2013 by Jasper Bakker
May 1, 2013 by Jasper Bakker
News – Tablets are a fad, hype transient. This says BlackBerry CEO Thorsten Heins who thereby predicts that tablets are dead in five years. “Tablets are not a good business model.”
BlackBerry CEO Heins thinks tablets no long lives. Thus the head of the beleaguered smartphone maker does not refer to the life of models, but on the whole phenomenon of tablets. “I think that in five years will be no reason to have a tablet. Maybe a big screen at your workplace, but not a tablet as such,” writes Bloomberg out of his mouth.
‘No more investing in tablets’
“Tablets are of themselves not a good business model”, says the CEO of the Canadian BlackBerry (RIM previously). He did this striking statements before last at the annual conference in Los Angeles Milken Institute economic think tank. Heins says that his company does not have to stabbing in making a new tablet because tablets will be.
virtually disappeared five years yet more resourcesThe CEO of the smartphone pioneer who once seemed invincible and large, still fills his prediction. The role of tablets is taken over by smartphones, specifically: BlackBerry devices. “In five years I see BlackBerry as the absolute leader in mobile computing . That is what we are aiming at. I want to win market share as many as I can, but not by a post- to be. “
aper
PlayBook flop
The Canadian smartphone maker brighter the probe itself already with its PlayBook. That business tablet that came out in early 2011, threw no high eyes. This despite the built-in feature to Android apps to run. (With some modification) That had to be a solution to the lack of own apps for the new tablet platform entirely new operating system.
The company, then RIM (Research In Motion) called, tried consciously not to compete against the market-defining iPad. Instead, the PlayBook had just appeal to the business market, which also failed.
Success On Sale
Initially the RIM tablet namely mail and calendars rely on a linked BlackBerry smartphone. Own apps this had not. PlayBook That loss is put right later, but then it was too late. Sales peaked take some considerable by the hefty price stunts and even predatory pricing that is committed to the PlayBook but get.
to the man Update:
Bloomberg embedded video with Heins on the Q10 smartphone replace the right: about BlackBerry and tablets
.
Featured white papers
7-step plan for app management
Download
More and more people use their mobile devices to the corporate network.
Solutions Connect 2013: Innovative event for IT Management (NL / BE)
Download
Innovative and free event for IT Management in the Netherlands and Belgium, with speakers including Andre Kuipers.
No comments:
Post a Comment