May 4, 2013 by Jasper Bakker
May 4, 2013 by Jasper Bakker
News – BlackBerry was once synonymous with smartphone. The business case does not give up and see yourself in 5 years back on top, when tablets are passé. 5 pieces BlackBerry optimism or correct vision?
Keyboard not release
Years after the fall of the BlackBerry keyboard phone comes with its Q10 on the market. A smartphone with a hardware keyboard below the screen. Analysts have the demise of the hardware keyboard long predicted, and it seems to be right, given the popularity of smartphones that really only (touch) screen in front.
iPhones Apple, Samsung’s Galaxy, the Lumia from Nokia, the various Android devices from many different vendors. Do it all with just touch, plus a single home button at the bottom of the screen and a few hardware buttons on the side. The just released in Britain Q10 smartphone with physical QWERTY keyboard, so goes against the trend. CEO Thorsten Heins expects sales of tens of millions.
Good, smart keyboards are traditionally the power of BlackBerry. So the struggling company takes this on to the past, which is lost? At first glance it seems so. On closer inspection does the Canadian smartphone maker it does something that sets it apart from the competition at least. Where Apple loggerheads with Samsung about aping, and where most keyboards something for boarding devices, BlackBerry sails its own course. Astounding or visionary?
The Q10 is the fastest selling tech product ever report it to the beginning of an interview with CEO Thorsten Heins at the British retailer Selfridges, know Bloomberg:
Optimistic ambition
About 5 years number 1, that’s a bold statement. Especially for a company that not too long ago, said it was “definitely a shot at the third place.” That was not even a decision of the previous, on the management side out, but the current CEO. BlackBerry treasure in itself therefore as a serious player after Android and the iPhone, and if overruff of Windows Phone 8.
Now letCEO Heins a transcendental sound heard: “In five years I see BlackBerry as the absolute leader in mobile computing that is what we aim I want to win as many as I can share, but not by a post.. to be. “copycat Of course, every CEO set the bar high, both for shareholders and for its own employees. But (again) a number, so the large and wealthy Apple beat plus the giant Samsung and varied army to other Android vendors?
On the other hand, five years is a long time. Five years ago, the first iPhone just a year on the market, turned the unit no external apps, was a 3G model is still far away, and the good running iTunes App Store was not even there. Many of these are ordinary things were probably when only thoughts in the head of Apple founder Steve Jobs. So about five years everything else, since BlackBerry has a point. So baffling or visionary
?
own smartphone first
release tablet of itself has no possibilities for mail and calendars. Besides webmail then. The announced end of 2010 Playbook, which came out in early 2011, initially had no own mail and calendar apps. The business tablet had for that useful, no: indispensable, applications need a BlackBerry. Such smartphone was then linked to the smart and safe PlayBook thereon to the secure corporate mail and business calendar to show. After disconnecting then there was nothing left on the tablet.
Technological pretty good and pretty smart business, but only for existing BlackBerry addicts. And they were in 2011 already in the minority. Furthermore, the fallen PDA pioneer Palm previously shown that an expensive screen accessory exclusively for its own smartphone is not a smart move. Linked to the Palm Treo’s Foleo netbook is ingloriously perished in 2007, even before the official release.
same fate seems the PlayBook to be assured. But maybe that’s not so bad. Shoemaker keep reading with you, says an ancient wisdom. So BlackBerry deletes its own music service, on 2 June this year. And keep it in its core business: the smartphone. With the aim to build business, to develop. ‘Foreign’ activities instead of other, quite out Astounding or visionary?
Tablets leave
Well, the PlayBook has made mistakes in the beginning at certain points. Can happen. Especially with a 1.0 product. But to then reject? Whole tablets in early 2013 Because they are passe in five years anyway. That sounds a bit … self-affirming? BlackBerry CEO Thorsten Heins says his company will perform no additional effort for the tablet market as tablets about five years away.
“I think that in five years will be no reason to have a tablet. Maybe a big screen at your workplace, but not a tablet as such,” writes Bloomberg from his mouth. “Tablets are of themselves not a good business model.”
Admittedly, with the latter, he has a point. Without an associated app ecosystem and lucrative income through an app store, tablets are a tough business. That have various tablet makers already encountered at first hand. Tablets are also not an end but a means for Amazon, to promote the e-sales.
But the collapse of the PC market is partly due to the tablet, which still sells well. On the other hand, this was also the case with the netbook, where you anno 2013 again nothing more see and hear. Is the tablet estimation of BlackBerry baffling or visionary?
Heins’ full Bloomberg interview on touch smartphone Z10, the QWERTY smartphone Q10 and business strategy:
Sticking to own platform
BlackBerry has after long-term design work and a lot of delay, two new smartphones on the market, with entirely new operating system. This platform is based on the acquired QNX quite what is grown for smartphone use. Both the acquisition and the subsequent development work have money and time. It would have been to just spend. An Android device from a lot cheaper and faster Or a smartphone with Windows Phone.
former mobile operating system is big and popular. The second smartphone platform, with BlackBerry fighting for third place in the market, the rich Microsoft. The Windows-maker that few (more) proposes the mobile market and that there is much located there to gain ground. See but the deal with Nokia, who abandons his own platform in favor of Windows Phone. Nevertheless, the Finnish phone manufacturer still far out of trouble.
And the Android route is not paved with gold bricks. This market is a tough competition, low margins (and with additional Microsoft patent costs). A comparison with the PC market is emerging, where the Windows monoculture now has struck hard. Fat into a success, tablets PC makers have not (anymore).
Now forthcoming success for Windows 8 (and also Windows Phone 8), the Microsoft partners difficult. And they also have to endure another. Competition from their platform provider Conversely threatens a similar separation between Google and Samsung, the latter wants to work loose, stand on their own feet. What does all BlackBerry all the time, albeit with trembling knees. In short: BlackBerry is still baffling or visionary
?
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