New Blackberry should cost less than $ 200 - ZDNet.nl

Summary: The Canadian smartphone maker Blackberry wants, despite what scaled down ambitions, yet to launch at least two new handsets in 2014

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Blackberry is definitely not going to give the consumer market. At the CES show in Las Vegas unveiled John Chen, the new CEO of the company, a new collaboration with manufacturer Foxconn, which should lead. BlackBerry to less than $ 200

Painful Restructuring
new production deal comes at a time when Blackberry results for its third quarter should disclose. disappointing After unsuccessful attempts to steal back from Apple and Samsung, on a portion of the smartphone market, the smartphone maker currently through a painful restructuring.

device that Foxconn will build will focus on consumers in Indonesia and other emerging markets. Chen also says that there is also a more expensive model comes with a traditional keyboard, one of the stalwarts of the old Blackberry.

ready for a good fight the Blackberry Though his ambitions have reduced significantly in recent months, the company is definitely not going to get the consumer back to back, repeat Chen still once.

The CEO also admits that Samsung and its Knox-technology (sophisticated safety features to the Android Platform brings) can form for Blackberry in the market for business customers.

a threat

But he also stressed at the same time that Blackberry has no intention so to throw. towel in the ring “I love a good fight,” said Chen.

Blackberry has in recent weeks also significantly its management shaken each other. The singer Alicia Keys is no longer chief creative officer and Ron Louks, a veteran of HTC, now heads the Devices Department.

Within 18 months healthy again
Chen also denies that the department will be outsourced to Foxconn, but does indicate that the Taiwanese company will be in emerging markets a greater role. Foxconn is responsible for the mechanical design of the aircraft, will hold its own stock of parts and will also achieve savings by using more. Standardized parts However, the sales department will remain wholly owned by Blackberry itself.

According to Chen, who confirmed that he will remain at the head of Blackberry throughout the reorganization the company within eighteen months again financially on top of his.

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