BlackBerry making the same mistakes again - Computerworld.nl

Opinion – The new CEO John Chen said the same things wrong as its predecessors. Thus he crushes all hope of a possible recovery for BlackBerry.

When

poised on the brink of the abyss BlackBerry last year, I really gave them the benefit of the doubt. Especially because after years of stubbornly sticking to an antique platform had the courage to launch. Modern smartphone operating system BlackBerry 10

In 2011 I was less kind to the Canadian company, and I predicted that they could close. tent in no time But that was not so strange, as directors of BlackBerry apps then proclaimed that would blow over, businesses would never change because of the lack of security and especially users would attach to phones with a physical keyboard on iOS value.

Everything according to plan

2012 BlackBerry experienced several near-death experiences, and sent the two co-founders sacked because they refused to adapt to the modern era. The new CEO Thorsten Heins came from the CFO position and although he pretended everything went according to plan, he said that there were real changes needed.

also the completely revised BlackBerry 10 OS brought the company smartphones with physical keyboards:

He brought after lengthy delays and a gap of two years, the long awaited new models with BlackBerry OS 10 – the Z10 and Q10. This would have been great smartphones in 2009, but in 2013 they were no more than okay. Still, it was a lot better than the old way to go, and then I had really hope that there are several positive steps would follow.

Yet again BB7

Unfortunately, almost no one bought a Z10 or Q10 – BlackBerry fans continued to fall for the discounted cost (BB7) models that capture dust layers in distribution. Heins after the world had held that the sale went like a train months he had to admit that the sale was a small disaster.

At the same time sowed confusion BlackBerry his devotion to the new operating system to continue with the outdated OS 7. devices on the market Heins put the business for sale, but nobody wanted it. The CEO was fired in the fall and replaced by former Sybase CEO John Chen – who has built a lot of credit in the sector

.

Hope glimmers

Chen put out immediately from shore about how wonderful everything would be once BlackBerry focused on its core business: the business market. Especially BES security and MDM capabilities of the platform offer hope. He spent part of the hardware business to Foxconn to save money and to spread the financial risk. (Although his predecessor had put. Process already underway)

glimmers of light at the end of the tunnel for BB?

I thought at that time that BlackBerry would reinvention as a niche vendor, for example, public services will require stronger security and at the same time would like to stick with BES his spot on the MDM market, which has expanded to iOS and Android management. That was not a glorious future, but an achievable goal. I was therefore disagree with the story of Gartner, companies BlackBerry better left to leave.

On the next page: Keyboard BlackBerry rescue! Again.