Summary: BlackBerry announced Tuesday the Q5, a budget smartphone with keyboard, which is perhaps the most important is that the device will launch
BlackBerry Live 2013, its annual conference for developers, CEO Thorsen Heins the Q5, presented a more affordable smartphone with keyboard and touchscreen that runs on the new BlackBerry 10.
It is the second keyboard model that the Canadian manufacturer launches this year, after last month began delivering the Q10.
Both devices run on BlackBerry 10.1, an update of the operating system, which includes adding an HDR mode the camera touchscreen model Z10 and takes corrective action to the BlackBerry Hub, universal inbox of BlackBerry 10.
BlackBerry reports that the Z10 this update from this week will receive, after which they will be able to install.
Skype capable
BlackBerry combative
Thorsten Heins during his keynote presentation confidently clear that BlackBerry again after a difficult period “is back in the race.” He made known to include the last financial quarter with black numbers is closed and said appwinkel BlackBerry World now has 120,000 apps. This is an increase of 50,000 compared with the launch of BlackBerry 10 at the beginning of this year.
“Someone told me last year that this would be. our last annual convention It has not been easy and we have much work to do, but we have solid ground under our feet, “said Heins.
Interestingly spent the director but a brief moment at the launch of the Q5, a smaller 3.1-inch touchscreen combined with a physical QWERTY keyboard. He said that most of the Q5 will run on BlackBerry 10.1 and the device from the summer will be for a select group of countries.
available in four colorsHe talked a lot more about BlackBerry’s experiments with the integration of BlackBerry 10 luxury cars and BlackBerry Messenger, that by the summer to make its appearance on Android and iOS.
But this unit (see above specificities) could well be for his success than touchscreen model Z10 and expensive Q10, the first model with keyboard and BlackBerry 10.
even more important
Q5: the front soldier of the smartphone market
Thanks to the popularity of cheap models that run on older versions of BlackBerry OS, the Canadian company in recent years kept its head above water in the consumer.
“BlackBerry 7 is still very successful in different markets. We all know this, as in the Asian-Pacific region, EMEA (Europe / Middle East, South Africa and Latin America, “Heins said recently during a telephone conversation with SeekingAlpha.
director illustrated this Tuesday once again during the question and answer session, when he stated that the company in Venezuela has a market share of 78 percent.
Android and Asha
Keyboard Phones do so well in emerging countries, but BlackBerry has again to fear from cheap Android Phones from Samsung and Nokia’s Asha line.
fierce competition
Especially the latter would take a bite out of BlackBerry’s market share, as with the recent launch of a model with dedicated Facebook-/WhatsApp-knop.
Top models like the BlackBerry Q10, the Lumia 825 and the Samsung Galaxy S4 are important for the image of the company, but a large part of the population can not afford these expensive devices.
The battle at the bottom of the market will be as bloody as those in the upper segment and a model like this BlackBerry Q5 it plays a decisive role.
BlackBerry has not yet announced what it will ask for the Q5. Once we hear when and at what price this model is available in your area, we will be mounted to a sharp-eyed subjects.
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