free BlackBerry can communicate with each other with the new BlackBerry Messenger Android and iPhone users across multiple platforms. Just like WhatsApp and numerous other programs. The fragmentation among the apps message therefore is increasing.
The planned launch of BlackBerry Messenger (BBM) a few weeks back was not quite as planned. After a problem was discovered in the Android version, the iOS version was also taken out of circulation. To date, they have not returned, but it can not last long.
to the program is eagerly awaited. BlackBerry is undoubtedly the pioneer of messaging services on smartphones. Although was a period prior to messaging services on the desktop (Skype, MSN, Yahoo Messenger), also one by one to the mobile phone migrated, but none of these programs was a direct threat to the oerberichtendienst SMS.
BlackBerry devices brought there with his first change, but ping on BlackBerry’s weather was not cross platform. In other words, only BlackBerry users to send each other messages. BlackBerry has nevertheless to various providers BBM as the successor of SMS, but the current CEO Thorsten Heins plans blew off.
Now BlackBerry Messenger to catch up. enormous backlog Admittedly BBM is something more than his main rival WhatsApp. But photos and send voice messages can now also on numerous other message apps.
Different providers have sought to do exactly the same with a slightly more bells and whistles than the other. The preference for apps seems geographically determined. In Korea they use Kakao Talk, in Japan Line, Viber or WhatsApp in India, in China WeChat and in most European countries dominates WhatsApp. iPhone users can send each other messages via iMessage also free. Also Facebook is stirring in this market with its own Messenger and Google recently Hangouts. Twitter also seems to want to launch.
a separate Messages appSometimes there is not even a serious business model is based. Only WeChat Lime and earn substantial money by selling virtual goods such as stickers (figurines) and games, but actually find that Asians especially nice.
Viber is proud that it has no ads, there is even currently has little other income, even from international call traffic to fixed and mobile numbers. Skype, however, is these days a new Android advertising program launched in 55 countries. Also, rich media ads (video, animations) launched for iOS in nine countries.
In the U.S., Ford has begun a campaign to promote iPhones. Fiesta And Telefonica are going to bring LTE network via Skype attention in Germany. The ads are settled based on cost per mile (CPM).
fragmentation is the further development of the messaging services but getting in the way. None of the messaging services also provides additional options for authentication, transaction and interaction, such as SMS. Governments, multinationals, charities and media will therefore remain dependent on SMS, says Jeroen van Glabbeek, co-founder of CM Group, the largest provider of business SMS Netherlands. End of 2016 will still be 9.6 trillion text messages sent worldwide. Unless there is a universal standard for messaging services, the SMS temporarily not much to fear.
No comments:
Post a Comment