Project BBX: Android could be the salvation of BlackBerry - Android World

BlackBerry Android

This news comes after the news that BlackBerry has established a committee to investigate what they can do to save the company rumors that the once powerful business for sale.

When the investor the necessary six billion dollars on the table had managed to get he would have implemented drastic measures to save the company. Central point in this bailout is the dumping of BlackBerry 10 and the introduction of Android operating system. 33 slides in a presentation component shows Chen where it went wrong according to him and where he sees the opportunities for the company.

What went wrong?

you the slides of the presentation takes is clear where, according to Chen went wrong, BlackBerry failed time after time to adapt to the changing market situation. soon The problems started with the introduction of the BlackBerry Storm, the first touchscreen BlackBerry device without the typical keyboard. The reviews were dramatic and the press denounced the device, logical consequence was that the unit remained lying on the shelf.

BlackBerry 2011 launched its first tablet because the company had naturally along with the Apple iPad. The Playbook was a 7-inch tablet that at first sight had everything to be a success. It was nicely decorated, 7 inches tall and would be the perfect companion for every BlackBerry device.

But it soon became apparent that this PlayBook inside was missing some vital functions. Thus one could no e-mail, calendar and contacts sync data at the launch of the device and needed you to online software to come. Via a bridge a BlackBerry device In other words, the PlayBook was not to be used.

Where were the odds

Although the situation as he saw dramatic Chen was still plenty of opportunities for the company. BlackBerry traditionally had a strong and good position in the business market and there are also layers of the opportunities.

When the company would switch to Android they are in the business segment master. operating system Because none of the currently prevailing Android Brands had a device that could measure the business level.

BlackBerry

thought they were masters of the premium business market but they were mistaken in the BYOD principle. BYOD stands for Bring Your Own Device, from 2011/2012 had the workers themselves often better than the BlackBerry device that they got from the case. More and more companies went allow these devices on their network. With the corollary that the BlackBerry will no longer be experienced in the business segment.

for granted

Chen’s plan was fully developed and he had even thought about how the devices should see.

out

No

Unfortunately for Chen and actually has these plans be put in the garbage to BlackBerry. well for Android In retrospect this seems a silly mistake because BlackBerry 10 is still not really call it a success ….

What do you think, with Android or BlackBerry had made a chance?

Source: Mobile Geeks

discovered Spelling errors, grammatical mistakes or factual errors? Send an email to the author of this article!

Dim Wing

Co-Founder Androidworld.nl, entrepreneur, first phone was a Panasonic on the ATF network, Android from the first minute. Entrepreneur, creative and social over-active on twitter, Google+ and Facebook. Galaxy Nexus, Transformer, Nexus 7, Nexus 4