BlackBerry is the strong price reductions for its flagship Z10 very common in the United States. The company has responded to comments from analysts puzzled and distressed.
Late last week were U.S. telecom companies and BlackBerry itself known to the Z10 is much cheaper. In some cases the price by as much as 75 percent down. AT & T and Verizon Wireless halved the price of the Z10 in a 2-year contract for $ 99, while offering merchants Amazon and Best Buy the device with a subscription now for $ 49. Solve the Z10 costs approximately $ 700.
Z10 with touchscreen is only four months on the market and therefore some analysts find the sharp price cuts a bad sign. Price Dumping may be an indication that sales lags behind the expectations. Analyst Stuart Jeffrey of Nomura Equity Research, for example “find it hard not to draw that surplus stocks are concluded.”
Price reminiscent of dumping Playbook
high discounts on the Z10 reminiscent of the situation surrounding the PlayBook, a tablet that Research In Motion (later renamed BlackBerry) introduced in 2011. A few months after that the price is already down sharply after disappointing sales. In 2012, RIM had nearly $ 500 million write off unsold inventories PlayBooks. A new model was never built.
make room for new models such as the A10
BlackBerry told the business newspaper Wall Street Journal that price cuts are part of the life cycle management of products. They are meant to make way for new models, space the spokesman said. The Z10 released late March, however, hardly be regarded as an outdated product and a possible successor, the A10, is not expected in the autumn.
options: more and better models, or lay emphasis on secure network
Analyst Jeffrey believes that BlackBerry has two options, he told AllThingsD gadget site of The Wall Street Journal. The company can continue to expand and improve its product offerings based on the new operating system BlackBerry 10 and the gap with Android and the iPhone are trying to close. Given the limited resources is difficult. Or BlackBerry can focus on the secure mobile workplace it provides and its apps work on iPhones and Android smartphones. That way it would a service provider rather than a hardware supplier.
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