BlackBerry is one of the companies that was there early with a smartphone, just stick the success proved more difficult than expected. The company has a lot of trouble to scramble back and win the smartphone market, after it has occurred. Passed by Apple and all Android manufacturers on all sides market share It seems to lack a long-term vision and a good market. BlackBerry at this time Today it was announced that the Vice President, who was responsible for the BlackBerry PlayBook, has stepped down. It is David J. Smith whopping worked 8 years for BlackBerry and was responsible for the Playbook shortly after its launch in 2011. The Playbook is a product that is perhaps most similar to the company, a lot of potential but wrong decisions continues successfully.
The BlackBerry PlayBook was an innovative project that more or less to kill is helped by constantly postponing it. The PlayBook should come, which the company at an early stage could launch. A professional business tablet in early 2010 on the market in the first instance The date was not only feasible and BlackBerry had to postpone the launch, eventually followed the presentation in September 2010, but the PlayBook was ultimately only Europe had to wait until June 2011. Stores in the U.S. in early 2011 Meanwhile, Apple launched the first iPad and finally came over with the BlackBerry PlayBook, but again there were problems. BlackBerry that enjoyed much popularity due to its e-mail, calendar and messenger services now offered these services not just to the PlayBook. They were not ready and would a software update will be available later, even that update was then postponed, eventually over a year later, on February 21, 2012.
The delay and lack of features appeared the update made sure that BlackBerry was criticized on the PlayBook (review) and that the reviews were not always positive and therefore the sales were disappointing. Eventually BlackBerry nearly $ 500 million amortizing the PlayBook tablets. Last month broke a promise BlackBerry again, when Thorsten Heins, CEO of BlackBerry, the PlayBook tablets end-of-life explained. This means that there is no update for the tablet, so while BlackBerry had said that BlackBerry 10 OS, the new BlackBerry operating system, would also come. To Play Books
Thorsten Heins, however, does a separate look to the mobile world. He is convinced that tablets have no future. According to him, the tablet over five years gone. There would be no reason to buy a tablet: you most need a large screen at your workplace, but otherwise everything is replaced by devices that are controlled by your smartphone. At no foreign idea, Asus is trying to do the same with the PadFone, but that is as yet no great success. The idea of ??Heins is in any case contrary to the strategy of Apple, Microsoft, Samsung and many more.
BlackBerry Whether there ever going to succeed in the coil to bend and to book again, great achievements is difficult to say. On the one hand it is not good for the BlackBerry 10 smartphones selling well but not nearly as good as many Android competitors. Also it is not fulfilling promises not good for the confidence. On the other hand, BlackBerry OS 10 (review) a very nice operating system with some unique features in the Tech zine-review we were also pretty excited about this new operating system. Only in our view brings BlackBerry too few devices on the market to really get involved, in addition it has recently announced a cheap BlackBerry smartphone with BlackBerry OS 7. That is in my opinion the dumbest move by the company. If you have a good operating system, then put it on all smartphones that you launch, do not hold back on old versions that have no future. It seems that when the BlackBerry lacks a good strategy and leadership . Also, the financial results again worse and the company must lay off staff go back and reorganize. What BlackBerry might need is a good CEO and a clear long-term strategy. Good examples are similar Marissa Mayer and Nokia. Mayer seems to have brought, after Yahoo also several strategies and CEOs for years worn. Yahoo within a year on the right path Nokia is another good example, too, that business was very successful for many years and was then overtaken just a s Blackberry. Now it has a good partner with Microsoft Windows Phone and a clear long-term strategy. Nokia brings good at any price level Windows Phone devices from Nokia and although still not profitable, the losses run further and further and they win market share. Although the company does not yet exist, it seems to be a matter of time until the black figures can write.
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