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Cherry Fresh BlackBerry boss Chen sets his sights on BYOD - Macworld

Nov 14. 2013

John Chen

Nov 14. 2013

News early last week appointed new CEO John Chen BlackBerry asks for time to return to the top. The price he wants to sail is BYOD.

In an open letter to the BlackBerry community, or what remains is over, let’s start last week appointed CEO John Chen first heard. The CEO, who also enjoys some financial confidence of the board because of an earlier comeback with database maker Sybase, wants to focus on anyway with BlackBerry BYOD on multiple platforms.

“We started moving the company to a multi-platform BYOD world by embracing a new mobility management platform and a new strategy of mobile devices. We will also put all our great resources, including BlackBerry Messenger, our network and operating system QNX, “writes Chen, who know it’s time, discipline and tough decisions takes to the success of BlackBerry to win.

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predecessor Thorsten Heins had this confidence and time. He thought a new name and BlackBerry 10 was the solution, but a long delay and the lack of special features made were the first batch of devices barely sold. Meanwhile, also Windows Phone BlackBerry already gone over. It is the question of how this is Chen wants to get.

for each

From his first letter, which shows many similarities with the letter that the company published in the media when the water to the lips and was the definitive end in sight, is not entirely clear exactly how Chen will ensure the turnaround . Faith is in any case: “I want our customers to know that BlackBerry has enough financial strength to far to go. I believe in the power of this brand. “

A Message from John S. Chen, BlackBerry Executive Chair and CEO

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