Aug 17, 2013 by Preston Gralla
![Thorsten Heins with BB10]()
Aug 17, 2013 by Preston Gralla
Opinion – Now BlackBerry considering to put himself in the shop window, Microsoft can make a nice turn with his mobile knowledge
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Microsoft may be unimpressive cell division by giving a boost to buy. BlackBerry But why would you buy a company that reputed to be sinking ship? There’s a lot to consider and these are the six main reasons why Microsoft should scan to take.
about BlackBerry in the pouch
1. It fits perfectly with Microsoft’s focus
The core business of Microsoft’s business market: workstations with Windows, Office, servers and tools, Exchange, and more. That is the core of BlackBerry. Microsoft has suffered badly from the BYOD trend because consumer devices like iPhones and Androids have surfaced within companies. BlackBerry is prized for its secure networks and servers and also stepped in MDM. BlackBerry vemeldde at its last quarterly 72 million users and the majority of them provides monthly fee because customers use the special closed network of BlackBerry. That Microsoft can deliver attractive synergy.
2. Mobile market share grows quite
IDC calculates that Windows Phone currently has a market share of 3.7 percent, slightly higher than the 3.1 percent a year ago. BlackBerry has 2.9 percent of the market. That gives Microsoft together then 6.6 percent, but since the Windows Phone took a year to grow only 0.6 percent, that is not cat pee. Microsoft would BlackBerry users can transfer to the Windows Phone platform, allowing the operating system would grow.
especially when companies are slowly
3. Mobile hardware knowledge grows
Steve Ballmer’s vision for Microsoft is that of a software switch to a supplier of equipment and services. Microsoft has always been a software giant and no hardware manufacturer. Why not crack it well determined by the hardware developers. It takes a lot of time to recruit. Appropriate specialists With the acquisition of BlackBerry, Microsoft would at a stroke a substantial group of mobile designers and hardware in-house specialists retrieve not only smartphones, but also work.
other Microsoft devices
4. Patent Portfolio grows
The New York Times reports that analysts generally believe that the most interesting capital of BlackBerry is its intellectual property, including several patents on software and mobile patents. In the tech world, where patent wars are fought, fierce competitors can be deployed to a heel turn and to get.
a lot of money in license
In this way, Microsoft captures all of Android manufacturers. The agreements are secret, but estimates of overall turnover involved in this measure is accompanied by a conservative $ 430 million a year to even 3.4 billion per year. Between the amount you take, this is clearly a cash cow not to be sneezed at. It is not certain that may be, the BlackBerry patents used in this way, but it is certainly possible and increasing the patent portfolio is almost always a good thing.
5. Ahead of the smart car
mobile market is still largely unexplored: that of cars. No one doubts about that cars will soon be rolling network devices with their own apps and services. No one is dominant in this market. With the acquisition of BlackBerry Microsoft gets hold an edge. BlackBerry owns QNX, the company that built the same software platform which now runs on BlackBerry 10. More importantly, even manufacturers like GE, Cisco and General Motors use QNX. General Motors used the system for counseling and OnStar in his Audis and BMWs.
According to the New York Times has BlackBerry plans “to strengthen links with QNX in the automotive industry and use it to update via wireless networks, car software its unique global data network and to monitor the mechanical condition of vehicles “. Microsoft would be able to do (and more) with Windows Phone and Windows could be of smart cars.
the operating system
6. BlackBerry on sale
It is fairly clear that BlackBerry currently has little future. So the company can be bought for a song instead of the full price. Microsoft has enough money for. It’s time to use for a higher purpose and BlackBerry warehouse that money is a good investment in mobile at a reasonable price.
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